IRipple – Why the changes

September 21, 2007

A number of users have noticed that they can’t click on ad’s as frequently as they used to and this can lead to extreme frustration. For example, Cecilia sent this email in to me..

Hello

I used to be able to click away happily as I spent time on Facebook, but now I can only do one click per visit. Even after I’ve clicked ‘water’ once, waited, seen the ad a few times, messaged a few friends, changed stuff on my profile etc, and come back to iRipple 10mins later, it puts up the ‘Whoa, bad karma’ message. This is pretty annoying. It’s NOT bad karma, it’s perfectly good karma – I’ve done everything right including watched the ad over and over. But then I can’t click ‘Food’ or anything else. Why is this happening? I want to be able to click multiple timeswhen I’m on Facebook.

Cheers
Cecilia

This is my response, and it’s a very quick explanation of the changes.

Hi Cecilia,

I know exactly how you feel. My wife shares your sentiment as do a number of other ripplers (and I have to hear that sentiment every morning from my wife).

Unfortunately, the advertisers count an “ad viewed” as a unique click if it happens once every session (which we have unofficially been told lasts 20 minutes).We could mislead our ripplers and let them click continuously – but that is really bad Karma – as we would making them think they are helping when they are not.

We will be changing the “Whoa” message to include a link to a blog post explaining why this has happened. The approach we have taken is what Wei Hung suggested in the boards - better to have a million people click once a day then one person click a million times – hence the emphasis on spreading the ripple.

Please if you have suggestions – do let me know. I know how frustrating this is for you.
Hafeez

So in the spirit of Wei Hungs idea, please invite people and spread the ripple.
Hafeez
PS – I know it can be frustrating trying to figure out just exactly when you can click on ripple. So now you will be given the approximate number of minutes until you can click again.

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